Course overview

The Art of Crowdfunding

This hands-on course teaches you how to launch a successful crowdfunding campaign as an artist. 
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Why should I take this course?

This is the #1 course for successfully launching a major crowdfunding campaign
This course teaches you how to choose the right project, grow your audience, advertise effectively, and handle budgeting, manufacturing, and fulfillment.

Whether you’re creating a print run, enamel pins, stickers, or apparel, you’ll get the tools to plan, launch, and deliver a campaign that supports your creative career and original IP. Students are not required to have a project prepared before or during the workshop. This course will give you the resources and knowledge to pitch your idea in a compelling and impactful way, to successfully fund your project.

Everything you need.

Who It’s For:

Designed for artists, illustrators, painters, and visual storytellers

Types of Projects:

Suitable for art projects like graphic novels, short animations, apparel, art books, etc

Creative Alignment:

Choose a campaign that aligns with your strengths & voice

Flexible Approach:

Option to build a real campaign during the course or plan for a future launch

Post Campaign Value:

Emphasis on boosting original IP and creating inventory for online, in-person, or wholesale sale

Platform Readiness:

Covers foundational skills for platforms like Kickstarter and BackerKit. Topics
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Created by

Ashly Lovett

Gallery Painter & Illustrator
Ashly Lovett has launched many successful crowdfunding campaigns, turning her art into published work, prints, and merch.
She’s an illustrator, writer, and gallery artist known for her soft, dreamlike chalk pastel work. Inspired by myths and folklore, her goal is to spark a sense of wonder and dark nostalgia.

Ashly has worked with Magic the Gathering, FOX Searchlight, Netflix, Disney, and more. Her art has appeared in Spectrum, Infected by Art, and the Society of Illustrators.

She’s taught visual storytelling with Visual Arts Passage since 2023. She lives in Louisiana with her husband, son, and their cat, Skelly.

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